SERVICES
Every business is unique. We offer tailored services to elevate your brand through strategy + design.
Brand Strategy
A beautiful, refined brand starts with a clear vision and thoughtful strategy.
Through a thoughtful process of discovery, strategy, and design, we help you transform your ideas into a cohesive, compelling brand experience. Whether you’re launching something new or refining what already exists, we’ll craft a strategic plan that aligns with your goals and brings your vision to life, where every detail is considered and results in a meaningful connection with your ideal audience. Brand Strategy is ROI you can’t afford to overlook. Clients have told us that our strategy sessions are one of their favorite parts of our branding process– it is rejuvenating and gives so much clarity for the future in a way that feels so inherently true to you. Brand Strategy is incredibly valuable because it helps guide every creative decision for years. Julia brings a new perspective and helps you look at what’s already working, where you want to go, and draws the roadmap of how to get there– with clarity and confidence.
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Whatever stage your brand is in, brand strategy is a valuable, foundational mainstay as it guides all business decisions around brand and content, ensuring everything you produce and present is truly aligned with your brand’s goals and values. Because every business is in their own unique stage of growth, we offer a few different size packages for brand strategy. Some brands need quick, strategic insights in order to get on track and progress forward. Others are developing a new offering, changing their target audience, upgrading their market position, or in the midst of a re-branding– in these situations the company really benefits from a more comprehensive look and deeper understanding. After our first conversations, we’ll help determine the best path forward to meet your goals and we’ll craft a clear plan to brand (or re-brand) your business in a way that’s centered around your brand story.
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If you find yourself in the DIY phase and aren’t ready for a 4-figure investment, this is for you. Book a 1-hour 1:1 session to make a personal connection with founder Julia Arlen. Talk through topics of your choice together, and she’ll provide clear action steps to tackle implementation on your own– saving you time and money. Before your session, we’ll provide a brief intake questionnaire to gain insight on your brand, as well as the high level topics you’d like to discuss. A recording of the session is provided so you can be fully present.
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Stay connected and growing with regular 1:1 calls with Julia to discuss progress, challenges, and opportunities. You'll receive ongoing advice on brand messaging, positioning, and overall strategy. We will analyze your brand performance and provide data-backed recommendations. You’ll stay ahead of the curve, continuously improve, and regularly refine your brand strategy to meet your business objectives.
What incredible thing are you doing today, and how can we help?
Refined Branding
Your brand’s visual language will feel timeless, meaningful, and unmistakably you.
How is your brand showing up and what do people remember? What exactly is it about your company that you haven’t shown them that will make it one of their favorite brands? When your branding is aligned with the heart of your company, your vision and your values, you’re able to effortlessly attract your ideal audience and make a lasting connection. We translate your story and expertise in your industry into an timeless, refined brand that attracts aligned customers and opportunities.
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Brand Strategy lays the foundation for a cohesive brand experience and provides a clear path for every creative decision moving forward. We’ll help you define your vision, values, your customers unique needs and how you solve them, as well as your strengths and opportunities. We’ll create a clear roadmap that ensures every aspect of your brand is working together.
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We design a complete suite of branding projects to bring your brand to life, including logo, typography system, color palette. Everything we create will be a visual representation of the brand strategy we’ve established, ensuring a lasting impression that resonates.
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You have unique business needs and we will tailor projects to meet your goals. We’ll develop printed pieces and digital brand assets to ensure your brand is cohesive offline and online– whether it’s business cards, packaging, presentation decks, or social media graphics.
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Choosing the right visuals is essential to attracting the ideal audience. Through image curation and art direction, we ensure your visual identity is considered at every detail and aligned with your brand strategy. Whether working with existing visual assets or recommending trusted photographers for new photoshoots, we guide the process to ensure your brand is cohesive.
Website Design
+ Development
Need help designing something custom?
Create a website that is a welcoming home that attracts your ideal customers. It conveys your expertise in your industry, showcases your offerings, and that first impression creates an immediate and valuable connection with your audience. We craft bespoke digital experiences that bring your brand to life with elegance and precision. Your website will reflect your brand’s aesthetic while driving meaningful engagement.
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Each website starts with a comprehensive planning meeting where we discuss your goals, aesthetic vision, and functional needs. We’ll talk through content and integrations, and create a map that we use as the foundation for the design process.
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With the wireframe
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We bring your website to life and handle all the technical details. From integrations to launch day, we ensure your website is polished and ready to impress from day one.
Monthly Services
Now that your brand’s evolved, consistent marketing will make an authentic connection at every touchpoint.
Your email newsletter and social media profiles are two of the most powerful tools for growing your brand, showcasing your offerings, and attracting high-value customers. You’ll get more eyes on your profile, more inquiries from the right people, and steady growth on social. We’ll integrate custom social media strategies that expand your reach, enhance your brand’s story, and engage your target audience effectively– driving meaningful results.
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We’ll create a custom strategy designed to grow your brand and ensure consistency. Each month you’ll receive your package of instagram content (curated content or created content) tailored to your brand.
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Your email newsletter is an incredibly powerful tool to keep your audience engaged and nurture leads into clients. Every newsletter we create will showcase your brand in its best light and share valuable content.
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Pinterest is leading traffic driver because it is a go-to search engine. We help ensure your stunning designs drive significant traffic to your website.
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Blog posts will tell a deeper story behind the brand, attracting more customers and establishing your expertise. Our blog posts are SEO-rich and share topics that matter to your audience– establishing you as a leader in your industry and a strong, personal connection with your audience.
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Ready to elevate your brand?
Every project begins with a 1:1 connection. I take time to understand you– your style, values, and goals. You’ve worked hard to build a company that reflects your vision and your expertise. Your brand and your website should do the same– effortlessly showcasing the best your brand has to offer, attracting your ideal clients and supporting your growth.
I know it’s frustrating when your branding or your website doesn’t match the quality of your offerings or connect with the right clients. That’s where I come in.
For over 15 years, I’ve been creating timeless, professional brands and websites for business owners. Let’s build a website that reflects your brand and drives your business forward.
– Julia Arlen
LinkedIn / Inquire for resume
Instagram @julia.esme.arlen