SERVICES
We align every aspect of your online presence, so your business is positioned for growth.
Our Approach
More than design. A brand strategy that continues to attract and convert.
At Hollyoak House, we offer a full-service approach to branding and marketing. Every element of your online presence is hand-tailored under one cohesive, elevated vision- from strategy and branding, to web design and social media, to brand copywriting and day-to-day content creation. We are your one, dedicated creative partner overseeing the online expression of your brand, ensuring each touchpoint reflects the sophistication of your work.
Our Process
A solution that gives you more freedom.
Whether we’re building your brand from the ground up or refreshing your online presence, we ensure your branding, website, and social marketing all work together seamlessly. We guide you through each phase with care, giving you a beautiful and powerful brand presence that attracts premium clients, streamlines your workflow, and scales your business, so that you get your time back for the things you love.
Brand Strategy Consulting + Copywriting
A refined brand starts with a clear vision and thoughtful strategy.
What do you want to be known for? How do you want your business to grow? Brand Strategy is the plan for how your brand will quickly become your ideal clients’ favorite brand. As you grow your business, it also provides you a clear blueprint for every brand-related decision moving forward. During our process and after website launch, Julia works closely with you to distill your vision into a clear, compelling brand that leads to continual growth, whether that’s through a single deep-dive session or continued mentorship support.
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In this phase, first we’ll look at your existing brand and identify how transforming your online presence will help you attract more aligned opportunities, streamline your process, grow your business revenue, and give you back your time. We’ll cover a number of topics tailored to your business and refine your branding and marketing strategy. Then we craft a custom strategy and solutions for a brand that goes to work for you.
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Next, we’ll use your Brand Strategy to create essential copy for your online presence that speaks directly to your ideal audience. We’ll strengthen your voice and position you as the premium designer you know you can be, so you’ll land more high-paying clients and more editorial features. Your copy will showcase who you are and what you have to offer through sincere, organic text written by a human hand. We’ll make sure that when someone lands on your website, they feel comfortable to actually book a call with you. That higher paying client will feel like you understand them and they will feel confident in entrusting you completely with their home. We’ll make sure the foundation is right: that your brand and what you want to be known for translates well to every aspect of your online presence.
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Stay connected and growing with regular 1:1 calls with Julia to discuss progress, challenges, and opportunities. With one session per month and email support from Julia, you'll receive ongoing mentorship with branding and marketing strategy. We will analyze the performance of your online presence (website and social media) and provide data-backed recommendations. You’ll stay ahead of the curve, continuously improve, and create continual success.
Let’s craft a brand as beautiful as the spaces you design.
Refined Branding
Your brand’s visuals will feel timeless, unique and intentional.
In this phase, we’ll take everything from Strategy and Copywriting and translate it into a fully custom visual identity that is elevated and uniquely specific to you. We’re going to make sure everything about your branding– your logo, your website, your social media– is designed in a way that is going to attract more consistent projects that align with your aesthetic. You will feel confident in your new elevated brand presence that justifies premium rates and attracts aligned opportunities. Clients will be ready to come to you, rather than you trying to find clients or wait on referrals. Finally, a brand that reflects the luxury quality of work that you do and communicates your vision and values, so that you can attract high-end clients just by first impression.
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We’ll design a complete suite of branding projects to bring your brand to life, including logo, typography system, color palette, and more. We’ll bring your brand to life with polished mock-ups that show exactly how it will look in the real world, cohesive and client-ready.
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We’ll refresh and empower your social media presence to attract ideal clients, including profile, description, highlights, and pinned posts. We’ll create essential branded social media templates that empower you to show up consistently with sophisticated branding.
Web Design
An elevated online home that converts visitors into clients.
In this phase we will create your most valuable sales tool, your website, so that you can establish full credibility online, show proof of your mastery, and convert dream clients. You’ll feel confident that your website is showcasing your value and expertise, so that you can appeal to everyone from luxury clients seeking a high-end designer or luxury magazine editors looking to feature you. We’ll transform your portfolio into a beautifully tailored online experience that mirrors your design sensibility and positions you as the high-end designer you are.
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Each website starts with a comprehensive planning meeting where we discuss your goals, aesthetic vision, and functional needs. We’ll talk through content and integrations, and create a map that we use as the foundation for the design process.
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We’ll take everything we’ve crafted up to this point– the brand strategy, copywriting, branding, and website strategy– to guide us in creating a powerful website. Each page is crafted to feel as curated as your interiors- spotlighting your expertise, reflecting your style, and turning visitors into clients.
We’ll also implement essential SEO to increase the number of new visitors coming to your website, so that you are no longer relying on referrals and instead you’ll have a strong channel for incoming leads.
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After the design is complete, we’ll manage the technical wrap-up and ensure everything runs smoothly for a seamless launch. We take care of every last detail, from final testing to integrations, to ensure your website makes a powerful first impression the moment it goes live.
Our Clients have been featured in
+ADD ON:
Social Media Management
Stay visible on social media without sacrificing your life outside work.
Hollyoak House offers one point of contact for the major drivers of your brand presence, website and socials. Now that your brand is polished and your website is live, it’s time to stay visible on social media. Social media is often where your clients first discover you, get to know your style, and build trust before they ever inquire, or even visit your website to learn more.
You have better things to do than the busy work of social media. It’s taking too much of your time and it’s the first thing to fall off the list. This phase takes the weight off your shoulders. We’ll create and manage content that actually looks and sounds like your brand, stands out in the scroll and speaks directly to your ideal client. With our hands-on, hand-tailored approach to your brand, we’ll be your main point of contact to building and maintaining a consistent, elevated brand presence, so that you can stay top of mind and generate new inquiries without burning out.
+WE ALSO OFFER:
EMAIL NEWSLETTERS
SEO BLOG POSTS
PINTEREST MANAGEMENT
Complimentary Call
Thinking of taking a step into your next chapter? Book a complimentary call with founder Julia Arlen to learn more about our services and process.