P.F. Candle Co.
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Strategic rebranding and custom Shopify website design for a Los Angeles-based home fragrance brand known for its signature amber jars and unisex scents.
Services
Brand Strategy
Brand Identity
Copy Writing
Product and Content Curation
Packaging
Art Direction
Photography (Campaign, Ecomm)
Photo Re-touching
Web Design
Web Development
The Goal – P.F. Candle Co., celebrated for its rustic yet elegant scents came to us for a comprehensive brand refresh. The brand is renowned for it’s candle packaging: a hand-stamped logo on their iconic kraft label and amber glass jars. The product is striking and simple, and sold in boutiques across the nation. The objective was to realign the brand's visual identity with its original aesthetic, ensuring consistency across all touch-points. This included refining the logo to echo the original hand-stamped design, redefining the brand's color palette and typography, and curating the product lineup to highlight best-sellers. A custom Shopify website was to be developed to enhance the online shopping experience, reflecting the brand's ethos and storytelling.
The Challenge – Over time, P.F. Candle Co.'s branding had become fragmented, with multiple logo versions and lack of comprehensive brand guidelines– issues that resulted in losing touch with the brand's core identity. The challenge was to distill the brand back to its essence and develop it to be richer. This involved a strategic audit of the brand's visual elements, leading to the discontinuation of newer logo versions in favor of a refreshed and refined logo design closer to the original stamp. The brand suite of fonts and colors was redefined to reinforce the cohesive branding found on the original packaging. Additionally, the product lineup was curated to focus on standout offerings and themes for browsing fragrances. We developed art direction to tell the story of the rustic scents, their mood and their ingredients. We designed and developed a fully custom Shopify website to provide a seamless and immersive brand experience, integrating art direction, lifestyle photography, and intuitive navigation.
